Ideas are easy. Execution is everything
From startups finding their voice to established brands redefining their presence, our work speaks louder than promises. Each case study shows the challenge, the thinking, and the measurable results we delivered.
Jame’s Plumbing Solutions
A home-service business specializing in 24/7 plumbing support, professional water heater installations, and ongoing pipe maintenance for residential customers, ensuring reliable solutions for both emergency repairs and routine care.
A home-service business specializing in 24/7 plumbing support, professional water heater installations, and ongoing pipe maintenance for residential customers, ensuring reliable solutions for both emergency repairs and routine care.
Industry: Home Services
Industry: Home Services
Year: 2025
Year: 2025
Our Approach
Our marketing team worked with Jame to transform them from offline only to a fully digital, lead-generating brand.
We focused on four key pillars:
Brand Positioning: We defined their value as “fast, reliable, and always available” — to connect with homeowners in urgent need.
Messaging Strategy: Built trust-driven copywriting that addressed customer fears (slow response, high costs, reliability) and showed guarantees.
Lead Funnel: Designed a booking flow that allowed customers to request a plumber instantly online without waiting for phone confirmation.
SEO & Local Visibility: Optimized pages to rank for location-based plumbing searches like “emergency plumber “
Our marketing team worked with Jame to transform them from offline only to a fully digital, lead-generating brand.
We focused on four key pillars:
Brand Positioning: We defined their value as “fast, reliable, and always available” — to connect with homeowners in urgent need.
Messaging Strategy: Built trust-driven copywriting that addressed customer fears (slow response, high costs, reliability) and showed guarantees.
Lead Funnel: Designed a booking flow that allowed customers to request a plumber instantly online without waiting for phone confirmation.
SEO & Local Visibility: Optimized pages to rank for location-based plumbing searches like “emergency plumber “
The Challenge
Jame’s had a strong offline reputation built over years of quality service, but their growth was stalling. According to them, referrals kept the phones ringing, but they couldn’t scale beyond word-of-mouth.
The plumbing industry in their city was getting more competitive, and newer companies were showing up first on Google, making them harder to find.
Their biggest pain points:
Zero online visibility: They had no search rankings, which meant no discoverability for people searching “emergency plumber near me.”
No professional online presence: Without a credible website, they looked outdated compared to competitors.
Slow customer acquisition: People had to call in and wait for someone to answer, which delayed bookings and led to missed opportunities.
Jame knew that if he didn’t invest in digital growth, competitors with stronger marketing would dominate the local market.
Jame’s had a strong offline reputation built over years of quality service, but their growth was stalling. According to them, referrals kept the phones ringing, but they couldn’t scale beyond word-of-mouth.
The plumbing industry in their city was getting more competitive, and newer companies were showing up first on Google, making them harder to find.
Their biggest pain points:
Zero online visibility: They had no search rankings, which meant no discoverability for people searching “emergency plumber near me.”
No professional online presence: Without a credible website, they looked outdated compared to competitors.
Slow customer acquisition: People had to call in and wait for someone to answer, which delayed bookings and led to missed opportunities.
Jame knew that if he didn’t invest in digital growth, competitors with stronger marketing would dominate the local market.
The Solution
The Solution
We built a full digital growth system that positioned Jame as the most accessible and reliable plumbing company in town.
Homepage: Headline → “24/7 Plumbing. Fast. Reliable. Trusted.” followed by a clear CTA to book instantly.
Service Pages: Organized into Emergency Repairs, Installations, and Maintenance — making it easy for prospects to find what they need.
Booking Funnel: Integrated a “Book a Plumber Now” form with instant confirmation, reducing wait times and streamlining the process.
Trust Builders: Showcased customer reviews, guarantees, and a 24/7 emergency hotline, so customers felt reassured at every step.
Tracking & Ads Setup: Implemented analytics, call tracking, and local search ads to capture high-intent leads right when they searched.
We built a full digital growth system that positioned Jame as the most accessible and reliable plumbing company in town.
Homepage: Headline → “24/7 Plumbing. Fast. Reliable. Trusted.” followed by a clear CTA to book instantly.
Service Pages: Organized into Emergency Repairs, Installations, and Maintenance — making it easy for prospects to find what they need.
Booking Funnel: Integrated a “Book a Plumber Now” form with instant confirmation, reducing wait times and streamlining the process.
Trust Builders: Showcased customer reviews, guarantees, and a 24/7 emergency hotline, so customers felt reassured at every step.
Tracking & Ads Setup: Implemented analytics, call tracking, and local search ads to capture high-intent leads right when they searched.
Ads Campaign
Ads Campaign
To maximize visibility, we launched high-intent local ad campaigns and pr:
Google Local Search Ads: Targeted “emergency plumber near me” and service-based searches in their city.
Call-Only Ads: Allowed people in emergencies to connect instantly with one tap.
Retargeting Ads: Followed up with website visitors who didn’t book right away.
This gave Jame immediate visibility while SEO was building traction.
To maximize visibility, we launched high-intent local ad campaigns and pr:
Google Local Search Ads: Targeted “emergency plumber near me” and service-based searches in their city.
Call-Only Ads: Allowed people in emergencies to connect instantly with one tap.
Retargeting Ads: Followed up with website visitors who didn’t book right away.
This gave Jame immediate visibility while SEO was building traction.
The Results
The Results
Within 90 days,Jame went from invisible to dominant in their local market.
+220% increase in new leads in the first three months.
Ranked Top 3 on Google for “Emergency Plumber in Rwanda.”
Reduced customer wait time by 40% thanks to instant bookings.
Increased trust and credibility, with customers leaving more online reviews.
📍 Final Note: Jame didn’t just get a website.. they got a growth engine. With our ads, funnels, and digital positioning, they went from struggling with referrals to becoming a recognized local market leader.
Within 90 days,Jame went from invisible to dominant in their local market.
+220% increase in new leads in the first three months.
Ranked Top 3 on Google for “Emergency Plumber in Rwanda.”
Reduced customer wait time by 40% thanks to instant bookings.
Increased trust and credibility, with customers leaving more online reviews.
📍 Final Note: Jame didn’t just get a website.. they got a growth engine. With our ads, funnels, and digital positioning, they went from struggling with referrals to becoming a recognized local market leader.
Within 90 days,Jame went from invisible to dominant in their local market.
+220% increase in new leads in the first three months.
Ranked Top 3 on Google for “Emergency Plumber in Rwanda.”
Reduced customer wait time by 40% thanks to instant bookings.
Increased trust and credibility, with customers leaving more online reviews.
📍 Final Note: Jame didn’t just get a website.. they got a growth engine. With our ads, funnels, and digital positioning, they went from struggling with referrals to becoming a recognized local market leader.
Within 90 days,Jame went from invisible to dominant in their local market.
+220% increase in new leads in the first three months.
Ranked Top 3 on Google for “Emergency Plumber in Rwanda.”
Reduced customer wait time by 40% thanks to instant bookings.
Increased trust and credibility, with customers leaving more online reviews.
📍 Final Note: Jame didn’t just get a website.. they got a growth engine. With our ads, funnels, and digital positioning, they went from struggling with referrals to becoming a recognized local market leader.
Thrive Legal Advisor
A boutique law firm dedicated to helping startups and small businesses navigate contracts, compliance, and intellectual property matters. The firm provides tailored legal support designed to protect growing companies.
A boutique law firm dedicated to helping startups and small businesses navigate contracts, compliance, and intellectual property matters. The firm provides tailored legal support designed to protect growing companies.
Industry: Legal
Industry: Legal
Year: 2025
Year: 2025
Our Approach
Thrive Legal Advisory built its business on referrals and networking, but they were hitting a wall. Their outdated, static website failed to reflect their expertise. Worse, prospective clients couldn’t quickly understand what they offered — making them look less credible compared to larger firms with polished branding.
Their main challenges:
Outdated online presence: Their website didn’t represent the modern, sharp image that a law firm needs to inspire trust.
Unclear messaging: Prospects couldn’t tell if Thrive specialized in startups, compliance, or general law.
Lost leads: Startups and small businesses were choosing bigger, more visible firms instead.
They came to us knowing they needed a marketing partner who could position them as the go-to legal advisors for growing businesses.
Thrive Legal Advisory built its business on referrals and networking, but they were hitting a wall. Their outdated, static website failed to reflect their expertise. Worse, prospective clients couldn’t quickly understand what they offered — making them look less credible compared to larger firms with polished branding.
Their main challenges:
Outdated online presence: Their website didn’t represent the modern, sharp image that a law firm needs to inspire trust.
Unclear messaging: Prospects couldn’t tell if Thrive specialized in startups, compliance, or general law.
Lost leads: Startups and small businesses were choosing bigger, more visible firms instead.
They came to us knowing they needed a marketing partner who could position them as the go-to legal advisors for growing businesses.
The Challenge
We helped Thrive shift from just “another small firm” to a specialized brand that inspires confidence.
Our strategy was built around four pillars:
Brand Positioning: Defined their niche clearly as “legal experts for growing businesses.”
Messaging Strategy: Wrote clear, benefit-driven copy that explained their services in startup-friendly language.
Conversion Funnel: Added multiple consultation CTAs and integrated Calendly for instant scheduling.
Content & Authority Building: Planned a long-term content strategy with case studies, FAQs, and lawyer articles to prove credibility.
We helped Thrive shift from just “another small firm” to a specialized brand that inspires confidence.
Our strategy was built around four pillars:
Brand Positioning: Defined their niche clearly as “legal experts for growing businesses.”
Messaging Strategy: Wrote clear, benefit-driven copy that explained their services in startup-friendly language.
Conversion Funnel: Added multiple consultation CTAs and integrated Calendly for instant scheduling.
Content & Authority Building: Planned a long-term content strategy with case studies, FAQs, and lawyer articles to prove credibility.
The Solution
We didn’t just refresh Thrive’s website...we built a lead-generation ecosystem designed to attract, nurture, and convert prospects.
Homepage: Headline → “Smart Legal Solutions for Growing Businesses” with a strong CTA.
Service Pages: Clear breakdowns of Contract Drafting, Compliance Audits, and IP Protection.
Conversion Tools: Book-a-consult CTAs placed across all pages, ensuring no lead was lost.
Authority Building: Lawyer bios with credentials, published thought-leadership articles, and industry trust badges.
SEO & Visibility: Optimized content for local startup-related searches, positioning Thrive in front of their ideal clients.
We didn’t just refresh Thrive’s website...we built a lead-generation ecosystem designed to attract, nurture, and convert prospects.
Homepage: Headline → “Smart Legal Solutions for Growing Businesses” with a strong CTA.
Service Pages: Clear breakdowns of Contract Drafting, Compliance Audits, and IP Protection.
Conversion Tools: Book-a-consult CTAs placed across all pages, ensuring no lead was lost.
Authority Building: Lawyer bios with credentials, published thought-leadership articles, and industry trust badges.
SEO & Visibility: Optimized content for local startup-related searches, positioning Thrive in front of their ideal clients.
Ads Campaign
To drive leads immediately, we launched targeted ad campaigns:
LinkedIn Ads: Reached startup founders, small business owners, and entrepreneurs.
Google Search Ads: Targeted “startup lawyer rwanda” and “contract drafting services.”
Content Promotion Ads: Boosted their articles on LinkedIn to establish authority.
This positioned Thrive as the go-to law firm for startups looking for fast, reliable legal support.
To drive leads immediately, we launched targeted ad campaigns:
LinkedIn Ads: Reached startup founders, small business owners, and entrepreneurs.
Google Search Ads: Targeted “startup lawyer rwanda” and “contract drafting services.”
Content Promotion Ads: Boosted their articles on LinkedIn to establish authority.
This positioned Thrive as the go-to law firm for startups looking for fast, reliable legal support.
The Results
Thrive’s transformation was fast and measurable:
+180% increase in qualified leads in just 60 days.
Prospects said the firm felt “clearer and more trustworthy” compared to before.
Closed 3 new retainer clients in the first quarter after launch.
Gained ongoing visibility with a website that now acts as both a marketing and credibility tool.
📍 Final Note: Thrive Legal Advisory didn’t just get a digital facelift. With our ads, funnels, and authority-building strategy, they positioned themselves as a trusted, go-to law partner for ambitious startups and growing businesses.
Thrive’s transformation was fast and measurable:
+180% increase in qualified leads in just 60 days.
Prospects said the firm felt “clearer and more trustworthy” compared to before.
Closed 3 new retainer clients in the first quarter after launch.
Gained ongoing visibility with a website that now acts as both a marketing and credibility tool.
📍 Final Note: Thrive Legal Advisory didn’t just get a digital facelift. With our ads, funnels, and authority-building strategy, they positioned themselves as a trusted, go-to law partner for ambitious startups and growing businesses.
Thrive’s transformation was fast and measurable:
+180% increase in qualified leads in just 60 days.
Prospects said the firm felt “clearer and more trustworthy” compared to before.
Closed 3 new retainer clients in the first quarter after launch.
Gained ongoing visibility with a website that now acts as both a marketing and credibility tool.
📍 Final Note: Thrive Legal Advisory didn’t just get a digital facelift. With our ads, funnels, and authority-building strategy, they positioned themselves as a trusted, go-to law partner for ambitious startups and growing businesses.
Thrive’s transformation was fast and measurable:
+180% increase in qualified leads in just 60 days.
Prospects said the firm felt “clearer and more trustworthy” compared to before.
Closed 3 new retainer clients in the first quarter after launch.
Gained ongoing visibility with a website that now acts as both a marketing and credibility tool.
📍 Final Note: Thrive Legal Advisory didn’t just get a digital facelift. With our ads, funnels, and authority-building strategy, they positioned themselves as a trusted, go-to law partner for ambitious startups and growing businesses.
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